Days
Hours
Minutes
  • 4 Weeks

OF TRAINING

  • 9th August 2022

NEXT INTAKE

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BUILDING YOUR ATHLETE BRAND​

Join The Brand Builders for an interactive, fast-paced four-week program to help you shine online and build your Athlete Brand. This program will teach you how to use your brand to create a memorable digital footprint. Plus, you’ll learn must-have skills like how to create engaging content and what goes into building a strategic game plan for your activities. We'll take a no gimmicks approach to the online world. Everything you learn in this session is practical and made for real-life athlete use.

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Workshop overview

Workshop topics

  • Every athlete has a brand, but what does that mean...and what does it mean for YOU?
  • The power of social media for athletes — how to do it your way, the right way
  • Learn how to create compelling content for social media, based on your Athlete Brand
  • How to create a vision for your social media activities and turn it into a practical, easy to use action plan

Athletes will develop the following skills

Determine social media requirements
Develop social media policies and procedures
Develop social media strategy
Monitor social media use
Review social media performance
Establish the monetisation of digital engagement
Create design interventions
Select and implement tools and technologies
Monitor and evaluate performance

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Accredited units of competence

  • BSBMKG547 - Develop strategies to monetise digital engagement
  • SIRXMKT006 - Develop a social media strategy

Qualifications that include these units of competency include:

  • Certificate IV in Marketing and Communication
  • Certificate IV in Entrepreneurship and New Business
  • Diploma of Marketing and Communication
  • Diploma of Business
  • Advanced Diploma of Digital Marketing

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